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APES are more than just inhabitants of the jungle! A.P.E.S. grant cardone biography is an acronym for the 4 major reasons that individuals buy things. To offer and close offers you should comprehend what inspires people to buy. You should pay close attention to exactly what people state, ask the right questions to fully understand the issue they are aiming to resolve, why they are attracted to one grant cardone coaching service or product over another and how you can best help them.

Here is exactly what each letter of the APES stands for.

A for Look (This makes me look good – could be status or look.).

P for Efficiency (This makes me feel excellent or perform much better.).

E for Cost-effective (This conserves me cash, worry or will make me loan.).

S for Safety (This makes my environment much safer or decreases possibility of loss.).

Take any product and services individuals purchase and you will see that they were encouraged by among these four driving forces. I do not care if it is vehicle, house, house improvement, gym subscription, jewelry, dinner, phone, TV, paint task, or a life insurance policy. Appearance, performance, affordable or safety or some combination will be an influence in the sale.

For instance I have actually owned 25 or 30 phones in my life. I purchased my last one due to the fact that the brand-new style had actually come out and I thought it was hot (appearance). I liked it since it was smaller sized, thinner and moved in and out of my pocket easily. I updated from a perfectly carrying out phone not due to the fact that the brand-new phone was quicker (performance) however because it was hot. I then upgraded my strategy (another purchase) since the texts were complimentary (economical) and I got a discount on the cost of the phone for purchasing 2 years of service from the carrier. I then purchased a cover to safeguard the phone for $30 to keep it safe when I dropped it.

At each point the APES were driving my decisions as they do all buyers. Know your APES and close more deals. Learn exactly what your client's inspiration is by inquiring is Grant Cardone why do they want the item today and exactly what issue do they want to solve. Away you'll get a reason that fits into one or more of the APES. As soon as you get that understanding you can recommend the best item and guide them through the offer. You'll have a delighted consumer delighted about their new purchase and they'll be most likely to refer service your way.

For information on how you and your company can increase sales productivity and earnings 15-25% go to You can also follow Grant Cardone on twitter @grantcardone.